Satellite Journal recently was given the opportunity to chat with Jerome of Peels, a clothing brand intended to be used for his fathers painting business. The first shirt was made for the company to appear more established and professional. Now, after nearly a year, Peels has become an emerging fashion brand.
The story was passed around and people began to see that this wasn’t a traditional clothing company. Every piece produced at Peels is custom, stitching names onto the garments. Jerome explains that the back end work can get a bit crazy with the company only being himself and his partner Sarah. Though Sarah works in the fashion industry as a model, neither of them have any real experience in business or clothing design. The goal for Peels was never to have a huge clothing line or make a ton of money; The brand has personal ties and they plan to let it grow organically.