Many of today’s headlines have circled around one’s gender. From Caitlyn Jenner, who is a transgender woman to Jaden Smith, who has posed in a Louis Vuitton woman’s campaign as a man have certainly brought gender fluidity to the mainstream. Within our fashion bubble models Hari Nef and Andreja Pejić all have helped to bend the traditional norms of masculine and feminine.
But what about apps?
Facebook is a great example. When you create a profile, Facebook asks if you’re a male, female or “not specified.’ For some that is not enough: Facebook just announced that it would have 1,200 new emojis that also contain gender-neutral options for the first time. Let’s take it a step forward: Tinder, one of the most popular dating apps. Transgender individuals are actually not permitted to use Tinder — yes, how ridiculous, but that is all about to change. The popular dating app will expand options in order to include transgender individuals and people who are non-binary gender in identity. Slightly ahead of this curve is Seattle-based dating app Siren, which allows users to classify themselves as non-binary. The same with games: the infamous and well-known game such as The Sims has included gender-neutral characters, which allows users to have more range. And these are just a few of the many examples taking place right now.
Why this is so major? Minus the blatantly obvious, human rights, Generation Z is all about freedom. The majority of this age bracket is accepting of non-traditional gender identities, as well as a majority of millennials. For the tech companies, that means more user interaction due to them being more inclusive due to society’s demand.