“In the midst of winter, I found there was, within me, an invincible summer.” -Albert Camus
Just established in 2016 and a graduate of Shih Chien University (Master), Ray Chu of Taipei, Taiwan started his namesake label with an emphasis on the subcultures of the eighties and nineties entwined with the use of carefully placed cutouts to reveal the intriguing, sensual side of women without being too provocative. Clean cuts and casual silhouettes, Ray Chu focuses on orchestrating the imagination with the most diverting, understated details.
A beeswax quilted trench that is enclosed by vertical snaps along the shoulder makes for the perfect winter look, and also comes in a shorter, bomber-like version. A red and black marble-like pattern is seen on separates as well as a sleeveless, three-quarter length dress that features large, horizontal zipper pocket details on the waist. The highlight however are Ray’s jackets: a modern take on houndstooth in an oversized silhouette makes for a chic, effortless aesthetic. But really, the ‘it’ piece is the patent leather oversized jacket in a reflective blue, complete with hardware and grommet details. Tying in elements as simple as weather with unique wares and stimulating patterns, Ray captures his brand’s spirit as it balances isolation versus interaction within society. JENNIFER STEVENS
Ray Chu Instagram: @raychustudios